LinkedIn is a highly-targeted platform, which makes it a great place to generate leads. But to do that, you need to create effective ads.
There are a few types of LinkedIn Ads to choose from, including Single Image Ads, Carousel Ads, and Video Ads. Each type comes with its own set of ad specs and best practices.
Size
Image ads are one of the most important parts of a LinkedIn ad campaign, and knowing the ideal size is critical. Whether you’re promoting a product, an event, or anything else, it’s important to use visuals that will get your message across to your audience.
There are a few different types of visuals that you can create for your LinkedIn ads, including single image, video, and carousel. Each type has a unique set of ad specs that you should follow to maximize your results.
For single image ads, the images you upload must be in landscape orientation and have an aspect ratio between 800 x 300 pixels and 1200 x 600 pixels. If your image does not meet these requirements, it may negatively impact your performance.
It’s also recommended that you include an image alt text so that it can be seen by people with visual impairments. This will help improve the quality of your ad copy and increase your CTR.
Using images is a great way to show your product or service in action, which can be incredibly effective for capturing user interest. For example, if you’re promoting a SaaS tool, sharing a screenshot of how it works can be a great way to promote your brand and products.
Another option is to include a review of your product or service in the ad. Reviews are a powerful marketing tool, and using them in your LinkedIn ads can help you capture users’ attention and encourage them to take the next step with you.
The ad format you choose will depend on what goals you want to achieve, so make sure you test multiple versions before choosing one. For example, a banner ad is a good choice for driving brand awareness and establishing your business’s presence on the platform. You can also try a video ad to raise engagement and drive leads. If you’re not sure which ad type will work best for your goals, we recommend consulting with an experienced social media strategist to determine the best options for your brand.
Format
LinkedIn offers a variety of ads formats, based on your specific needs. These include Sponsored Content (single image, video or carousel ads), Message Ads, Text Ads, Follower Ads, Spotlight Ads and Job Ads.
Each type of ad has its own specifications, which you need to familiarize yourself with before launching your campaign. This helps you ensure that your ads meet your target audiences and achieve your campaign goals.
Whether you’re a new business owner, or an experienced marketer, understanding the nuances of LinkedIn advertising will make your campaigns more successful. With a little guidance, you can set up your ad, run it, track results and learn from the data that you collect.
Single Image Ads are a popular format, showing up in your audience’s news feed and combining text and imagery to create a cohesive message for your brand. These ads can have up to 10 images in a carousel format, including a headline and a CTA.
The CTA is available in a single button that appears at the bottom of the ad, and can be used to send users to your website or a landing page. Your destination URL can be a hyperlink or a CTA that uses a “http” or an “https” prefix.
These ads can be a great way to attract followers to your Page and drive engagement. However, they should be used sparingly. This is a low-impact ad unit and doesn’t have the click-through rate that other ad units do.
LinkedIn also offers sponsored InMail Ads, a ad format that looks like a direct message to your audience’s inbox. They are perfect for Account-based marketing and can be sent to specific members based on their job title and company.
To get started, you’ll need a Campaign Manager account. This is the platform where you’ll set up your ad campaigns and manage your budgets.
Before you begin your campaign, you’ll need to choose an objective, which determines the type of ad you’ll use and the type of actions you want your audience to take after seeing it. You can also refine your audience by location, job title, industry, company name, and personal or professional interests.
Content
LinkedIn image ads are a great way to build brand awareness, establish a presence and drive leads. They are also a very powerful tool when it comes to conversions as they can be used to promote a lead magnet or even directly send people to a landing page.
The content of a linkedin image ad should be carefully written to appeal to your target audience and make them want to click on it. This should be done in a professional manner without being too promotional. Using a simple and compelling call-to-action is the best way to get this done.
For example, you could include a call to action that reads “Subscribe, click, learn more”. This type of ad can be used to promote a blog post or any other piece of content that will help your target audience.
To keep your ad visually appealing, it’s best to make sure that you use the correct size and format for it. For this, you should upload a JPG or PNG file that is 5MB or smaller.
You should also use a clear and concise headline to draw in your audience. You can either choose from one of the pre-set options or write your own if you’d like.
In addition, the images in your ad should be eye-catching and attention-grabbing. This is because they’re the first thing that your audience will see and it will decide if they click on it or not.
Another way to keep your ad engaging is to use a call-to-action button that’s incorporated into the image itself. This can be done by adding text to the image itself or using the ‘Learn more’ button that’s built into the platform.
This is a very common practice for companies who share their own content on LinkedIn. This makes it easy to create an ad that has a consistent look and feel across the platform. It’s also easy to A/B test this type of ad to see which one works better for you.
Creating a compelling ad that can be easily converted into a lead magnet is the goal of any marketing campaign, whether it’s a paid or organic one. When you create a compelling ad, it’s important to follow the proper LinkedIn ad specs and sizes for optimum results.
Call-to-action
LinkedIn image ads are a great way to drive engagement and generate leads. Whether you’re looking to boost brand awareness, drive website traffic, or create gated offers, these ads can help you reach your target audience.
The call-to-action for these ads is a simple text link that directs users to your website. This is an excellent way to generate leads and drive conversions.
When creating an ad, keep in mind that LinkedIn users are constantly scrolling through their feed, so it’s important to use short, simple copy. This will prevent your ad from being truncated on mobile devices and ensure it’s visible to the widest possible audience.
For the ad to be effective, it needs to have eye-catching visuals and compelling content. This means using the right ad format, writing enticing copy, and placing an actionable CTA in your ad’s body text.
Single image ads are the most common type of Sponsored Content ad on LinkedIn and they can help you achieve a variety of business goals, from driving engagements to getting people to sign up for your newsletter. They’re also a great option for lead generation as they appear directly in the newsfeed of members within your campaign’s target audience.
In addition to the ad’s headline, you can include a description and a call-to-action. This can be up to 600 characters in length and should be brief, as LinkedIn users are prone to skimming through their feeds.
Carousel Ads are another popular LinkedIn ad format, and they can be a great way to drive engagement. You can include up to 10 cards in this ad format, and they should all be square and 1080 x 1080 pixels in size.
For the best performance, make sure your ad is in JPG or PNG format and file size is 5MB or smaller. This will help you avoid having to resize your images as they load in the ad. LinkedIn also recommends keeping the ad’s content under 150 characters to avoid truncation on mobile devices. Additionally, be sure to follow the recommended LinkedIn ad specs for each ad format so your content can appear at its best on the platform.
