How to Get the Most Out of Your LinkedIn Ads

by Joshua

Creating eye-popping visuals is essential for any ad campaign. LinkedIn offers a range of ad formats to suit different goals.

To ensure your ad looks great, follow these image ad specs to optimize your ad performance. This will help you drive leads, increase brand awareness, and build your LinkedIn presence.

Single Image Ads

LinkedIn is an amazing platform for business to connect with target audiences, generate leads and drive brand awareness. With a great strategy, you can get the most out of your LinkedIn ads, generating results that drive ROI.

Creating a compelling ad that gets people to click is the key to successful campaign performance, so make sure you use outstanding visuals. The right LinkedIn image ad specs can help you create eye-catching images that stand out in the feed and draw in users to engage with your content.

Single Image Ads are a popular option for boosting brand awareness, as they’re easy to create and cost-effective. However, they can be hard to measure, so it’s important to track and optimize them for results.

For optimal results, you should link your Single Image ads to LinkedIn Lead Gen Forms. This allows LinkedIn to create a personalized experience for each user, which can significantly improve your conversions and ROI.

One of the biggest mistakes businesses make when it comes to LinkedIn advertising is trying to target too broad of an audience, wasting ad spend on people who aren’t decision-makers. Instead, narrow your targeting down to those who have a job title that aligns with your product or service, or who may be in the position to influence decisions within their organization.

Then, use the reporting features in your LinkedIn ad manager to track key metrics like impressions, clicks and conversions to see what types of ads are performing best for you. By identifying these results, you can shift your budget towards those ads that are delivering the most leads and return on investment.

As with all PPC platforms, LinkedIn ad costs vary significantly based on factors such as the type of ad you’re running and the demand for the targeted audience. Using a bidding method, you can set bids that put limits on how much you’re willing to pay for specific actions, which helps reduce the overall cost of your campaign.

Video Ads

Video ads on LinkedIn are a great way to build brand awareness and engage target audiences in memorable ways. The platform has a vast audience of professionals and is perfect for brands looking to create unique video content that drives conversions.

The first step in creating an effective video ad is to determine your goal. For example, you can choose a marketing objective like awareness, lead generation, or engagement. Once you’ve determined your objective, it will guide your entire video strategy and help you measure the effectiveness of your campaign.

Before you can begin creating your video, you’ll need to decide on the right format and size for your ad. You’ll also need to think about your budget.

When designing your LinkedIn video ad, it’s important to consider the platform’s image ad specs. These specs will ensure that your ad displays properly and meets the requirements of LinkedIn’s mobile and desktop audiences.

Your image should be at least 1200 x 627 pixels and the ad should have an aspect ratio of 1:1 (horizontal) or 9:16 (vertical). The size of your images will affect how they’ll display on LinkedIn’s mobile and desktop feeds, so keep them within these specifications to increase visibility.

The ad must include the following information: headline, description, and image alt text. Your ad’s description should be short and descriptive to improve relevance, while your image alt text should be relevant and useful to the audience.

LinkedIn also allows you to add a call-to-action button, so make sure that your ad includes a CTA. This will encourage the audience to click on the ad and visit your website or landing page. There are a few different ad formats on LinkedIn, including single image ads, carousel ads, and message ads.

Banner Ads

Advertising on LinkedIn is a great way to build brand awareness, promote your company and drive leads. There are several different ad types available, and it is important to choose the one that best meets your business needs and objectives.

For instance, if you are looking to increase brand awareness, you should use an ad that prioritizes impressions over clicks or site visits. In addition, you should make sure to measure your campaign’s performance, and set your ad objectives accordingly.

In general, the more data you have on your target audience, the better you can tailor your ads to their specific interests and needs. This will maximize the return on your investment and help you achieve your goals.

Another factor that can affect the effectiveness of your ad campaign is the price you pay for each ad click. LinkedIn has a range of prices for their ad options, and it is important to determine what your budget will allow before you begin.

Once you have determined your ad budget and ad format, you can create your ads. These can be single image or video ads.

Dynamic ads are personalized to each LinkedIn member based on their profile information. They can be used to drive brand awareness, announce job openings, or promote a special offer.

The cost of your ad will depend on the targeting options you select and the competition level for those ad spots. You can also choose to have your ad placed on the LinkedIn Audience Network, which gives your ads additional exposure and reach across the platform and third-party sites it serves.

There are three basic ad objectives on LinkedIn: brand awareness, website traffic and engagement. You can use your ad to achieve any of these by using a pay-per-click (PPC) or a cost-per-acquisition (CPA) model.

Message Ads

The LinkedIn Message Ad format is one of the best ways to engage with prospects. They’re easy to set up and can be used for a wide range of goals, including awareness, consideration and conversions.

Message ads are sent directly to a user’s inbox, which promotes higher engagement rates than traditional email marketing campaigns. However, LinkedIn strictly controls the number of Message Ads a member can receive in a given time period. This ensures that you’re only sending relevant, timely messages to your target audience.

This format also allows you to tailor ad copy and call-to-action (CTA) based on the profiles of your prospects. This enables you to micro-target your target audience and make better decisions when it comes to your ad budget.

To get started with a message ad, you’ll need to create a campaign and choose your objectives. The platform provides step-by-step instructions and ad specifications to guide you, and there’s a handy Campaign Manager that lets you monitor your ads.

You’ll then need to create ad copy, which includes the headline and description, as well as the call-to-action (CTA). Your ad copy can be up to 50 characters long.

Your ad copy should include your company name, the name of your organization, a call-to-action (CTA) button and the landing page URL you want to direct your recipients to. The ad copy and the CTA should be customized according to the LinkedIn profiles of your prospects.

Creating compelling visuals for your LinkedIn ad is key to making it successful. The LinkedIn ad specs require that your image is at least 400 pixels wide and must have a ratio of 1.91:1 (images display at 1200 x 627 pixels). Your images should be in JPG or PNG file format, with a minimum file size of 5MB.

Carousel Ads

Carousel ads are an ad format that allows you to add up to 10 images or cards to your ad. This format is great for retargeting and can help drive engagement with your brand.

The best part about LinkedIn carousel ads is that they can be used to target specific audiences. This means you can only spend money on people who will be more likely to respond to your content.

For example, you could create a carousel ad for your online store with the top five items that are currently selling well. This will help you retarget your potential customers with the right products to increase sales.

Another way to use LinkedIn carousel ads is to promote events or conferences that your company is hosting. This is a great way to get your brand in front of potential customers who are interested in learning more about your business or the industry you represent.

You can also create an ad with lead gen forms that allow you to auto-fill a potential customer’s information on LinkedIn. This makes the process of converting your leads more easy and efficient.

Creating a quality lead gen form is a great strategy for your LinkedIn ads, especially with carousel ads that have a lot of content. It can be very hard to collect a large amount of data manually, but using a good lead gen form will ensure that you are capturing the correct information about your potential customers.

Before you create your next carousel ad, it is important to know the specs and requirements that LinkedIn has for this ad format. If you follow these guidelines, you will be able to create high-performing carousel ads on LinkedIn.

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